Tracy Fleischman Morgenthau leads dynamic community engagement campaigns around cause-related media for Hershey Cause Communications. Tracy has created media campaigns for documentaries such as the Oscar-nominated "Trouble In the Water" and the Emmy-winning "Made in LA." For the latter film, Tracy created strategic partnerships with 15 organizational distribution partners that generated over 200 community-screening events across the country. As a result, the campaign also generated over 300,000 emails.
Tracy's expertise also includes the creation of viewers' guides and educational materials for important social issue media such as the film "Crips and Bloods: Made in America." For this film, she created customized educational guides for students, teachers and concerned citizens which helped encourage frank and honest dialogue about gang violence and its enabling environment.
Tracy also has experience in producing election-related town-hall events for The Media Consortium—an independent organization of 50 leading media outlets including The Nation, Salon.com, and LINK TV. These multi-platform media events included the Consortium's most successful collaboration to date: simultaneous distribution to 12 Media Consortium sites, television, and radio broadcast outlets totaling over 9 million viewers.
Tracy graduated from the University of California, Berkeley with a B.A. in history and received her MS degree from the University of Texas, Austin.
