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March 8, 2017

Why We’re Working on A Day Without A Woman


Today is personal for us here at Hershey Cause Communications. In addition to being International Women’s Day, March 8th has been designated as A Day Without a Woman by the organizers of the historic Women’s March that took place in dozens of cities across the country in January. Today is meant to build on that momentum and recognize the value of all women from all backgrounds.

We have the rare privilege of working at a woman-owned business that has a majority female staff. For nearly 40 years Hershey Cause has been breaking glass ceilings and fighting on the front lines for pay equity, gender equality and LGBTQ rights. But we know that not everyone is as lucky.

The beauty of A Day Without A Woman is it gives us the choice to express ourselves and our desire for equality in our own unique ways. There is a wide spectrum of ways to observe – from refraining from work, refusal to do unpaid labor (dishes, laundry, cooking – historically “women’s work” at home) to supporting woman-owned businesses to wearing red. Not everyone is in a position to take a day off of work but we can all do our part to send the message that women deserve equal pay and adequate family leave. The spectrum of expression is as wide and diverse as the women the make up the U.S.

Businesses and nonprofits can get in on the action too. Even more important than the symbol of standing with women, organizations and corporations should take today to assess their own employment policies. Does your company ensure equal pay for equal work? Do you pay your employees living wages? Does your office provide paid family leave? Ensuring that your organization has equitable employment policies cements your long-term commitment to economic justice and equality.

At Hershey Cause we’re supporting the day by choosing to continue the work we do everyday to advance issues ranging from social justice, racial equality, health care, domestic abuse prevention, LGBT rights and immigration reform. We are also wearing red, and supporting other local woman-owned businesses. We stand in solidarity with those across the county who are demanding justice and equality for women.

The rich history behind International Women’s Day and the exciting momentum of A Day Without A Woman makes today the perfect day to make a statement.  Let us know what you are doing to mark the day – we’d love to hear from you.



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January 20, 2017

Why We March — A Reflection from Our Founder


R. Christine Hershey, the founder of Hershey Cause Communications, is known as a pioneer in the world of cause communications and cause marketing, and as a champion for people and organizations whose work is focused on the social good. But at her core, Chris is an activist, someone who has never been afraid to fight for change by speaking truth to power, and she’s never shied away from a confrontation when equality and justice were on the line. Below is a dispatch she sent us on the go, as she travels to DC to once more jump into the fray by joining the hundreds of thousands who will march in the Nation’s Capitol this Saturday in support of the protecting rights of people who have been hurtfully attacked and maligned and whose rights may well be threatened by the incoming administration.

We’re so inspired by Chris’s leadership, and we’re so glad that she, her partner Susi and daughter Katie will be in DC representing us. We’ll be marching here in LA, too, and we hope to see you out in the community!

Susi and I have marched our whole lives. Even before we met each other and many times since over our 37 years together. We have marched to celebrate our diversity and renew the spirit of democracy. We have marched to honor the champions of human rights, dignity, and justice who have come before us. And we have marched to show our presence in numbers too great to ignore. Now, we march again so that our progress will not be thwarted by bigotry.

Wherever you are, wherever you call home, we hope you will join us.

Here is a brief history of some of the Marches we’ve participated in:

July 4, 1970
Honor America Day — During a period of contentiousness over the U.S. military involvement in Vietnam, Bob Hope helped to coordinate a rally intended to “show Americans can have a good time together despite their differences.” On July 4, 1970, “Honor America Day” was held in Washington, D.C. The day was intended to be non-partisan but was interpreted by many as a pro-war rally and was marred by anti-war demonstrators.

Summer 1978
California Proposition 6 was an initiative on the California State ballot on November 7, 1978, and was more commonly known as The Briggs Initiative. It was sponsored by John Briggs, a conservative state legislator from Orange County. The failed initiative would have banned gays and lesbians, and possibly anyone who supported gay rights, from working in California’s public schools. The Briggs Initiative was the first failure in a movement that started with the successful campaign headed by Anita Bryant and her organization Save Our Children in Dade County, Florida, to repeal a local gay rights ordinance.

October 11, 1987
The Second National March on Washington for Lesbian and Gay Rights was a large political rally that took place in Washington, D.C., on October 11, 1987. Its success, size, scope, and historical importance have led to it being called, “The Great March”. It marked the first national coverage of ACT UP, with AIDS activists prominent in the main march as well as the civil disobedience actions at the Supreme Court.

April 25, 1993
The March on Washington for Lesbian, Gay, and Bi Equal Rights and Liberation was a large political rally that took place in Washington, D.C., on April 25, 1993. Organizers estimated that 1 million attended the March. The D.C. Police Department put the number at more than 1 million. The National Park Service estimated attendance at 300,000, but their figure attracted so much negative attention that it shortly thereafter stopped issuing attendance estimates for similar events.

November 2002
Protests against Proposition 8 took place in California starting in November 2008. These included prominent protests against the Roman Catholic church and The Church of Jesus Christ of Latter-day Saints (LDS Church), which collaboratively campaigned in favor of California’s Proposition 8 through volunteer and financial support for the measure. The proposition was a voter referendum that amended the state constitution to recognize marriage only as being between one man and one woman, thus banning same-sex marriage, which was legal in the state following a May 2008 California Supreme Court case.

January 21, 2017
The Women’s March in Washington DC
The rhetoric of the past election cycle by the incoming administration has insulted and threatened many of us – immigrants of all statuses, Muslims and those of diverse religious faiths, people who identify as LGBTQIA, Native people, Black and Brown people, people with disabilities, survivors of sexual assault and so many others.

This Saturday in DC, we will be holding all these people in our hearts as we march for hope to prevail over hate.

Click here to watch a FB live interview Chris did about what the march means to her.

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December 22, 2016

Join Our Team! We are Hiring a Senior Account Supervisor


Senior Account Supervisor (SAS) Job Description:

Hershey Cause Communications, one of the first mission-driven strategic communications agencies and a pioneer in the field of cause communications, has an opportunity for an experienced communicator who excels at leading teams. We work nationally but are grounded in Los Angeles’ rich and diverse culture. We have a uniquely “LA” spirit of innovation that helps our clients transform fields like healthcare, education, the environment and domestic violence by providing strategy, insight, planning and implementation across media that build influence and amplify impact.

Are you an action-oriented leader who’s equally decisive and full of energy? Do colleagues describe you as practical and resourceful, yet passionate about finding new solutions? Are you excited to lead teams of people in order to deliver the best possible results on behalf of clients and causes?

We are looking for a Senior Account Supervisor to join the agency’s leadership team. A seasoned communications and marketing professional with exceptional client/account management and people skills, the SAS is responsible for overseeing the agency’s account teams – providing both external communications expertise to clients and internal leadership to staff. The ideal candidate is adaptable, strategic and results-driven.

Critical Job Responsibilities
Client Management and Client Service Delivery (75%)

  • Responsible for account management and oversight for all client accounts, including the development and implementation of communications strategies and ensuring the profitability of accounts
  • Guide the direction of all client accounts in conjunction with the Founder/President and Chief Relationship Officer
  • Build and supervise teams of people necessary to deliver excellence in client service; responsible for ensuring client project goals are achieved and service and quality expectations are exceeded
  • Hands-on leadership for several client accounts, and oversight of other accounts led by direct reports
  • Develop project scopes and budgets, and then ensure that these are met
  • Ongoing monitoring of client accounts, including monthly projections and identifying both priorities and opportunities on behalf of the agency and clients
  • In partnership with the Operations team, responsible for managing the cost, schedule and performance for client engagements and ensuring the client experience is exceptional
  • Oversee the strategy implementation and management of a full range of marketing and communications projects and campaigns – including public relations, branding, advertising, digital and social media, event planning, message development, collateral development and more
  • Provide creative yet practical solutions to client projects, grounded in knowledge and experience communicating to diverse populations

Staff Oversight and Development (15%)

  • Supervise account team members and contribute to their short and long-term professional development; responsible for managing, developing and cultivating them
  • Contribute to staff recruitment and hiring/vetting processes; train new account staff

Senior Management Team Engagement (10%)

  • Participate in agency leadership meetings; monitor and provide recommendations on the agency’s ongoing growth and efficiency
  • Actively engage in helping to shape the future direction of agency
  • Advise on ways to grow existing client base
  • Lead/assist in the preparation and implementation of new business proposals and pitches
  • Contribute to other agency marketing activities, including content creation and representing the agency at conferences and events

Minimum Requirements
Education and Experience

  • At least 10+ years of experience in marketing communications, public relations, advertising or related field
  • Five or more years of agency experience, supervising projects and teams
  • Degree in marketing, communications, public relations or related field preferred
  • Strong project management skills required; certificate in project management a plus

Skills and Abilities

  • Record of achievement in marketing communications, media relations and creative services
  • Proven expertise in reaching the diverse communities of California
  • Expertise/industry knowledge in philanthropy, public policy and/or social entrepreneurship
  • Strong organizational, follow-through and time management skills
  • Detail-oriented and consistent, yet eager to test new ideas and find ways to make any situation more successful
  • Affinity for tackling day-to-day client management challenges as they arise
  • Strong project management skills
  • Demonstrated success with project planning, project management tools, budget development, resource planning and delivery
  • Ability to translate client requirements into strategic concepts
  • Impeccable speaking and written communication skills
  • Excellent interpersonal skills necessary to build and maintain client relations and direct project members
  • Proficient with MS Word, Excel and PPT. Must be able to work on a Mac platform

The ideal person for this position also embodies our values: excellence, quality, substance, vision, energy, warmth and authenticity.

How to Apply
If our mission and values align with yours, if your skills and experience match what we’ve outlined above and if you’re serious about having a positive impact on the world by using “Communications for Good,” we’d love to hear from you.

Please send resumes, cover letters and writing samples per the following instructions to Juliet Gifford at

1) Resume should include work experience, skills, education and salary history
2) Cover letter should include the following:
Why do you want to work at Hershey Cause Communications?
Why this position is attractive and would be satisfying?

What do you bring to this position? How do your skills and experience match the job?

Your desired career path
3) A brief professional writing sample (report, memo, correspondence) that illustrates your ability to describe an issue, articulate a plan and/or delineate next steps or recommendations. This document should be an example of your writing abilities, critical thinking, and mastery of form (i.e. layout, presentation, design, etc.)

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December 20, 2016

A Holiday Message From Hershey Cause Communications


This holiday season, we celebrate you — the change-makers whose care and compassion is matched only by your resilience and determination. You create beauty with limited resources and flourish when there is no choice but to innovate. Thank you for being a shining example of grace, strength and resourcefulness.

You protect our planet, cultivate the next generation of leaders, enrich lives in Los Angeles and around the world, advance new ways of thinking and engage others to take action on the issues that matter most.

We are proud to partner with change-makers like you on this important work and especially in these most challenging conditions.

From all of us here at Hershey Cause, we wish you a wonderful holiday season and a dynamic new year.

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May 25, 2016

Bringing Together Leading Minds to Move the Conversation about Domestic Violence


On April 14, the conversation about domestic violence changed. The Sojourner Center Institute Inaugural Research Symposium took place that day in Phoenix, Arizona, convening nearly 200 brilliant minds that explored new solutions to end the public health crisis that is domestic violence. National experts presented on topics ranging from children’s traumatized brains to media’s role in reporting on the issue, and lively breakout sessions ensured all participants had the opportunity to offer their perspectives from their valuable work on the ground.

Some of the most fascinating and actionable points that emerged from the Symposium were about breaking down silos between agencies and services, especially in the public sector. There was abundant evidence presented that most public social service agencies and first responders are not aligned with the reality that domestic violence and child abuse are often connected and part of the same problem. Multiple experts agreed at the gathering that the way in which the public sector responds to incidents of child abuse and domestic violence needs to be reimagined and redesigned based on the understanding of family violence as a systemic and cyclical issue.

In her keynote address, Sojourner Center CEO Dr. Maria Garay-Serratos spoke about the connections between domestic violence and so many other issues that plague our society, such as homelessness, bullying and unequal educational opportunities. By expanding the conversation beyond its usual parameters, Sojourner Center, invited speakers and Symposium participants offered not only eye-opening and little-known information but also new solutions that practitioners, funders and academics could all apply to their work moving forward.

It was an event that fits squarely into HCC’s sweet spot.

  • We first worked with the client to identify an opportunity to position them as leaders in their field;
  • Then we conceived a vision of a Symposium that would achieve strategic organizational goals;
  • We created a plan to make that vision a reality;
  • And we executed that plan with acute attention to detail while maintaining strategic oversight for maximum impact.

Hershey Cause worked with the client to create a Symposium that positioned Sojourner Center as a thought leader in the national field of domestic violence and developed a program that shifted the narrative away from stereotypes and misconceptions to explore new approaches to services and systems. We produced and managed all strategic, tactical and logistical aspects of the two-day event, including speaker outreach and coaching, securing partners and sponsors, designing all materials and managing marketing and media relations.

The Symposium convened more than 150 people from across the country and exceeded the goal in terms of information conveyed, connections made and even money raised. In a post-event survey, 99.9% of the respondents said the overall Symposium event was “excellent” or “good” and one participant commented that they had never been to an event that stimulated such “engaging and passionate” discussion around the topic of domestic violence. We all look forward to the next one!

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Photos from the Sojourner Center Institute Inaugural Research Symposium by Ben Arnold, courtesy of Sojourner Center.

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