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Annual State of Tobacco Report: Raise the Grade

American Lung Association

BACKGROUND 

As the leading organization working to save lives, improve lung health and prevent lung disease, the American Lung Association in California (ALAC) fights to reduce smoking, protect the air we breathe, prevent and treat lung diseases such as asthma and COPD and eliminate lung cancer.

Not only has their work impacted efforts in California, but they have also made a significant impact at a national level for the American Lung Association…They have an amazing team of diverse talent and we have been so impressed with their responsiveness and ability to work collaboratively with other communications teams and agencies to best meet our needs.

Jane Warner

American Lung Association in California

STRATEGY 

Hershey Cause launched our work with ALAC with a communications audit that analyzed its tactics and those of its competitors, and conducted surveys with board members, donors and internal staff. We developed and executed a robust media strategy to leverage both report releases to raise the profile of ALAC in mainstream media and public awareness. Our strategies for both reports included a live press conference with political officials and ALAC’s president, Jane Warner; and, for the State of Air Report, we ran a Facebook campaign with daily interactive components to increase awareness of ALAC.



Not only has their work impacted efforts in California, but they have also made a significant impact at a national level for the American Lung Association…They have an amazing team of diverse talent and we have been so impressed with their responsiveness and ability to work collaboratively with other communications teams and agencies to best meet our needs.

Jane Warner

American Lung Association in California