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Rebranding

Center for Urban Education

BACKGROUND 

When The Center for Urban Education (CUE) at University of Southern California’s Rossier School of Education, an innovator in addressing racial and ethnic inequities in student outcomes in higher education, was looking to expand the reach of its approach and raise its profile they came to Hershey Cause to devise and implement a plan.

STRATEGY 

We helped CUE determine the steps necessary to take its Equity Model to scale, from internal organizational reforms to materials for funders and potential funders. Working closely with its leadership, we refined the look, feel and language of the CUE brand to better capture its ground breaking work, impact and organizational growth. Since rolling out its new materials, CUE has deepened existing relationships, created new partnerships and elevated awareness of the impact of its critical work.