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“Hope Rises” Capital Campaign

City of Hope

BACKGROUND 

City of Hope National Medical Center is one of the world’s leading biomedical research, treatment and education institutions, caring for millions battling life-threatening illness. City of Hope is one of only 39 Comprehensive Cancer Centers designated by the National Cancer Institute and was named one of America’s Best Hospitals in cancer and urology by U.S. News and World Report.

STRATEGY 

In order to create capital campaign materials to revitalize a $300 million effort that included constructing the Helford Clinical Research Hospital, we integrated the campaign theme “Hope Rises” into a flexible system of materials tailored to mirror specific interests of individual donors. The system – designed to grow and evolve with the campaign’s needs – had a strong visual identity that reflected City of Hope’s cutting-edge and patient-centered approach to research and clinical care.