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Rebranding & Cause Marketing Campaign

Dr. Susan Love Research Foundation

BACKGROUND 

Established by one of the founding mothers of the breast cancer advocacy movement, the Dr. Susan Love Research Foundation is dedicated to eradicating breast cancer within our lifetime through innovative research, education and advocacy.

Hershey Cause took us from a small, local Foundation to a high profile national presence in a very crowded space. They exceeded all fundraising expectations, including a million dollar gift, and established several valuable corporate partnerships.

Kate McClain

Board Chair, Dr. Susan Love Research Foundation

STRATEGY 

To help reposition the Dr. Susan Love Research Foundation breast cancer advocacy group into an internationally recognized foundation. Our strategic recommendations included strengtheningĀ the board of directors, creating and implementing a strategic communications plan, establishing the organizational identity, fostering corporate partnerships and launching peer-based communications.

OUTCOMEĀ Our collaboration helped pave the way for major partnerships with Ford Motor Company, Hard Rock Cafe, Melissa Etheridge, iTunes and the Emmy-nominated television show The L Word.

 

 

 

 

 



Hershey Cause took us from a small, local Foundation to a high profile national presence in a very crowded space. They exceeded all fundraising expectations, including a million dollar gift, and established several valuable corporate partnerships.

Kate McClain

Board Chair, Dr. Susan Love Research Foundation