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Organizational Identity And Awareness Campaign

Los Angeles Urban Funders

BACKGROUND 

Los Angeles Urban Funders (LAUF) began as a task force of of funders, corporate leaders, public policy makers, and community leaders to rebuild Los Angeles following the 1992 civil unrest. When Hershey Cause first became involved with LAUF, the organization did not have a name, identity or positioning messages. 

Few organizations can balance both the technical and strategic skills required for communications with the interpersonal skills essential to partnering with others. But Hershey Cause excels at both.

Elwood Hopkins

CONSULTANT DIRECTOR, LAUF

STRATEGY 

We performed a comprehensive audit to understand the communications needs and the perceptions of LAUF’s potential audiences. Hershey Cause then created an organizational identity and series of tailored materials and messages that resonated with everyone from venture capitalists and members of the media to community leaders and grantees. Hershey Cause’s research-based communications strategies and positioning expertise resulted in greatly increased awareness of LAUF and, crucially, increased funding for the organization to continue its important work.

 

  

 

 



Few organizations can balance both the technical and strategic skills required for communications with the interpersonal skills essential to partnering with others. But Hershey Cause excels at both.

Elwood Hopkins

CONSULTANT DIRECTOR, LAUF