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"Let Love Define Family" Campaign

Raise A Child

BACKGROUND 

In September 2012, Hershey Cause Communications partnered with Raise A Child, a nonprofit organization to further the nonprofit’s mission to increase awareness and create a call to action to solve the national foster crisis. Raise A Child encourages families nationwide, with a special emphasis on people of the LGBT community, to foster and adopt.

STRATEGY 

Hershey Cause Communications created the organization’s identity and assisted in the creation and implementation of campaigns that recruit and support prospective foster parents while putting images of families into public spaces through print media and outdoor ad campaigns. The “let love define family” banners and bus signage throughout Los Angeles County, Orange County, the San Francisco Bay area and New York City feature LGBT families who have fostered and adopted children across the U.S.