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Rebranding

Southern California Grantmakers

BACKGROUND 

The mutual mission of Southern California Grantmakers (SCG) and its members is to support and advance effective and responsible philanthropy for the public good, improving the quality of life for all Southern Californians. Hershey Cause provided strategic communications counsel to help solidify SCG’s position as the unified voice of philanthropy in Southern California.

STRATEGY 

We developed a new identity system, helped the staff implement their new system, and maximize its impact with internal stakeholders and external audiences. Today, the organization’s communications, including annual reports, brochures and its website, all reflect a common identity, design and accessibility that connects the materials with each other and better connects the association with its members.