« Previous   Next »

Not a Cornfield - Visual Identity and Publicity Campaign

The Annenberg Foundation

BACKGROUND 

The Annenberg Foundation's "Not A Cornfield" project transformed an industrial site in Los Angeles' historical center into a 32-acre cornfield for one agricultural cycle. This living sculpture was a powerful testament to the possibilities of using earth and art to bring new life to blighted urban centers.

The Annenberg Foundation came to Hershey Cause to launch a national public relations campaign and produce a wide range of materials highlighting the importance of the "Not A Cornfield" project to the art community and general public. The project was one of the first in the nation to leverage the intersection of art and land use to revitalize an urban center.

Humor. Speed. Honesty. We were very happy with the work. They achieved everything we needed to achieve. I respect them.

Al Nodal

MANAGING DIRECTOR, NOT A CORNFIELD

STRATEGY 

We created the project’s visual identity and materials including on-site banners, signage, brochures and a Web site. The awareness campaign secured more than 21 million media impressions across more than 40 markets, with placements in outlets including The New York Times, the Los Angeles Times, Art in America and ABC. Weekend attendance to the site rose to approximately 200 to 300 visitors daily, with thousands of visitors attracted to the project’s special events. 

 

 

 

 



Humor. Speed. Honesty. We were very happy with the work. They achieved everything we needed to achieve. I respect them.

Al Nodal

MANAGING DIRECTOR, NOT A CORNFIELD