AT&T Wireless (Cingular)

AT&T Wireless was the mobile pioneer and remains the largest wireless company in the United States, with more than 63 million subscribers to the nation’s largest digital voice and data network.

On behalf of AT&T, Hershey|Cause conducted qualitative and quantitative audits to plan and create a highly segmented, strategic campaign. Our solutions for the telecommunications giant included a series of high-impact direct-mail pieces targeted to key audiences identified as the highest-volume users of cellular service.

Our research-based approach led to the development of an enhanced phone service offer to customers that increased response rates by an unprecedented 600 percent.

• Materials design and development
• Multicultural marketing
• Research and analysis