The Climate Project

The Climate Project is a public awareness campaign, inspired by Al Gore’s book and film An Inconvenient Truth, to educate and challenge citizens and governments into action against the growing crisis of global warming.

To further the discussion on climate change, Gore plans to train 1,000 speakers to deliver his presentation across the country. Author Andy Goodman is leading the presentation-skills training of these speakers using his Cause Communications publication Why Bad Presentations Happen to Good Causes as a curriculum.

In addition, Hershey|Cause was asked to develop and design a promotional item that will be distributed at these lectures to motivate Americans to take action in their own lives. Using a fun, new approach to promotion, we created stickers customized for cellular phones. Promoted as “the new bumper sticker,” this inspired and highly visible tool encourages everyone to take a stand against global warming.

• Communications consultation
• Materials design and development