First 5 LA

First 5 LA serves the nation’s most populous and diverse county, working to ensure that the children of Los Angeles County – from prenatal through age 5 – are healthy, safe and ready to learn. To help First 5 LA educate parents about the importance of the first five years of life, Hershey|Cause created a multilingual public education campaign utilizing both mass media (TV, radio, print, outdoor and online) and grassroots community outreach components across Los Angeles’ diverse ethnic groups.

The resulting multilingual, integrated campaign and strategic grassroots efforts collected more than 300 million impressions and resulted in many long-term strategic partnerships. For instance, Hershey|Cause orchestrated cause-marketing agreements with FOX and Telemundo, which have produced weekly educational segments to reach parents in LA County with First 5 LA’s key messages. In addition, traffic to First 5 LA’s parent helpline has increased by more than 100 percent.

• Advertising
• Campaign development
• Communications consultation, audits and plans
• Materials design and development
• Media relations, planning and buying
• Multicultural marketing
• New media
• Research and analysis
• Strategic partnerships/collaborations