Community Foundation of the Verdugos

The Community Foundation of the Verdugos provides financial support to a broad range of charitable and educational organizations in the Glendale, California, area. The Foundation takes a leadership role in identifying and addressing the evolving needs of the community, helping channel philanthropic dollars to worthy causes, and making Glendale an ever better place for residents, businesses and visitors.

In celebration of its 50th year, the Foundation tasked Hershey|Cause with leading it through an identity update process. Efforts included a comprehensive communications audit assessing the Foundation’s position and strengths, business objectives and aspirations. Hershey|Cause then created a strong framework to see the Foundation through the next decade or longer. We also developed and implemented a new marketing and advertising campaign, in addition to updating the Foundation’s Web site.

The logo that Hershey|Cause created for the Community Foundation of the Verdugos built upon the existing identity – the image of an old oak tree – which had a great deal of equity and reflected the Foundation’s location in the Verdugo Hills area. The revised logo updated the image of the tree while incorporating people into the identity, emphasizing the Foundation’s growth and impact on the community. The logo was recently selected among tens of thousands of entries for inclusion in the prestigious design publication LogoLounge 4.

• Communications consultation, audits and plans
• Logo and identity system
• Digital media