Hershey|Cause is spearheading the communications for W. K. Kellogg Foundation’s national Rural People, Rural Policy initiative. The project funds capacity building for networks composed of nearly 100 diverse issue advocacy organizations so that they may be more organized and effective policy influencers.

Working with the Frameworks Institute, we are taking research findings on the most effective framing approaches and guiding the networks through the process of translating them into key messages for their target audiences. Our work is equipping the networks with the communications skills to help shape policy that improves the lives of rural people and the vitality of rural communities.