Wells Fargo

Wells Fargo is a diversified financial services company with $540 billion in assets and 158,000 team members across its more than 80 businesses. Wells Fargo also is the nation’s 25th largest employer.

Wells Fargo tasked Hershey|Cause with developing a comprehensive system of fresh and innovative materials that would work within the well-established Wells Fargo brand while more effectively marketing individual services and products to the financial institution’s customers.

Hershey|Cause created a family of marketing tools for Wells Fargo branch officers to use in guiding customers through their individual and small-business product lines. With distinctive photography used to reinforce the familiar brand, these multifaceted materials also served as attractive in-store displays for current and prospective customers. The resulting sales tools provided easy access to the entire family of Wells Fargo products and services.

• Campaign development
• Materials design and development