YWCA

The YWCA is the oldest and largest multicultural women's organization in the world, with 300 local associations and 2.6 million members and participants in the United States alone. The nation’s largest provider of shelter services for women and their families, the YWCA also strives to eliminate racism and empower women of all ages.

Hershey|Cause worked with the YWCA of Greater Los Angeles to develop a fund-raising campaign that could be easily adaptable to other YWCA regions. Our campaign included the creation of a distinctive identity complete with logo and tagline, as well as a compelling system of print materials and an electronic component.

With the help of these new tools, YWCA Los Angeles far exceeded its fund-raising goals, inspiring the national YWCA to adopt the L.A.-based campaign.

• Campaign development
• Positioning, frames and messaging
• Materials design and development
• New media