COMMUNICATIONS
EFFECTIVENESS QUIZ

Want to Be a Better Communicator?

What really distinguishes the “highly effective” organizations from their less effective counterparts? While there’s no magic bullet, we have learned through our research that highly effective organizations often have the following traits in common:

  • Their leaders play an active role in communications.
  • They have donors that understand the importance of communications and provide the resources to back it up.
  • Communications planning is done in concert with organization-wide planning.
  • They have the right staff for the right jobs, and get help when needed.
  • They master the basics and go beyond.
  • They evaluate their work to better gauge successes and areas for improvement.
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Ready to Evaluate Your Organization’s Communications?

Take our quick online quiz to assess your organization’s communications strengths and areas of opportunity. You can also see how you compare to other organizations on key variables that are important to communications effectiveness. Your answers are completely confidential.

What Your Quiz Results Will Reveal:

  • How your communications compares with similar nonprofits
  • Where you’re strongest and what areas need improvement
  • Tailored recommendations for additional tools that fit your needs
  • How to be more effective using our Top Ten Best Practices in Strategic Communications

About Our Quiz

Our online quiz was created based on a survey we conducted of over 500 professionals at nonprofit organizations, universities and private foundations. The survey was funded by The California Endowment and completed with the assistance of Princeton Survey Research Associates International (PRSAI). The survey was created to identify best thinking and best practices that can accelerate the use of communications as a vehicle for improved advocacy, public policy and social change.

When developing our line of inquiry for the survey we thought of the perspective of the professionals working to make sure communications is part of strategic decision making and planning, those who have seen an issue dialogue shift because of coordinated advocacy, and executives that want more data on measuring the success of communications campaigns. Using these research findings, our intent was to develop materials that could be used to make the case that communications is a strategic imperative — and not just the work of the people who create annual reports and brochures.

If you want to talk about how your organization can become more effective communicators – contact us to start the conversation.

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