January 2009
Many things can be said about Barack Obama’s presidential race: it inspired millions and resulted in an historic election. But it was also a terrific example of how solid and innovative communications is integral to success in any field today. Obama’s campaign recognized that powerful and consistent branding, combined with the right marketing tools, could move mountains. As a result, AdAge named Obama Marketer of the Year. Oh, and he also won the election.
The Harvard Business Review’s Marketing KnowHow blog summarizes the strategies that guided the campaign to victory, while The Nation examines how its sophisticated Web and mobile tactics may have shifted our political demographics permanently. ReadWriteWeb takes a look at the campaign’s social marketing tactics and how they will continue to inform Obama’s presidency.