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Is pink the new black?
The bottom line of being a socially responsible company.

October was breast cancer awareness month and with it came an invasion of pink products like we’ve never seen before. Now as I sit on my couch and watch my favorite NFL football team shed its pink cleats and matching wristbands, I can’t help but ask, what is the real ROI in corporate social responsibility?

Does all that pink keep businesses in the black? The short answer is yes if it is done right. That means integrating social responsibility into your business strategy and brand. The results can be two fold.

You get a return on your investment and a return on your involvement.

Your return on your investment.

• More revenue. Sales will increase through customer acquisition and loyalty.
• Improved productivity and lower turnover costs. Your company may enjoy improved employee morale and retention and larger profit margins.
• Unlocking new resources for your business and your community partners. CSR campaigns can strengthen your ability to do business in a market, inspire innovation and uncover cost-cutting measures.

Your return on your involvement.

• Making an immeasurable difference in the lives of individuals.
• Positive impact on your community’s health, safety and economy.

It is possible for companies to do well by doing good. So this Black Friday when you are out shopping for your holiday goodies, check out what your favorite brands are doing to give back and capture your sale. Then share your insights with us on Facebook!

By Dawn Michelle Wilson, Vice President