The old saying, "It's not you, it's me," is more than just a break-up line. "It's me" is what people consistently consider when making most decisions - whether they are buying a product or service or taking action on an issue they care about. When you are devising any marketing campaign, put on the shoes of your customer or target audience and ask yourself "How will this help me?" Will it help me get the job I want?" "Save me money?" "Feel good about myself?" "Get my voice heard?" The second consideration is the timeliness. Offer something of immediate value to your customer or target audience so they realize the benefit of your ask quickly.
ClickZ's Harvey Gold recently published, Sparking Conversations: 10 Easy Calls to Action where he presents 10 successful calls-to-action that answer two simple questions - "How are you going to help me?" and "What do you have for me right now?"
Sharing content on Twitter, "liking" a Facebook page, opting-in to email lists, giving immediate product price quotes, offering certificates or coupons or watching a 60-second video are just some of the successful calls-to-action Gold suggests. To see all 10 of Gold's suggestions, go to: http://www.clickz.com/3640571
By Adrienne Verrilli, Director