#15: Finding the Common Ground - The recent debt ceiling debate is a brilliant example of targeted communications and using messages to great effect. It’s just unfortunate that in this case - the effect is to polarize. By R. Christine Hershey, President
#14: Spring Clean Yourself - One of the challenges facing all of us to some degree is, having survived the recession, where do we go now? We're all looking for meaning and impact, personally and professionally. By R. Christine Hershey, President
#13: Collective Impact: Widening Audiences, Widening Impact - Lately, a buzz concept in social change has emerged. It’s called “collective impact.” The idea is as simple and as logical as it sounds – organizations across different sectors can partner and have a larger, more profound impact than one organization working by itself. By R. Christine Hershey, President
#12: The Magic of Simplicity - I recently read about the design for a new tower called the Hydra Tower. This skyscraper would harness lightning and use it to smash molecules of water into hydrogen and oxygen, thereby creating hydrogen energy. The allure of this idea is of course that a natural resource is being used and re-purposed without creating any waste and without depleting the earth. By Dawn Michelle Wilson, Vice President
#11: Nonprofits: Resolve to communicate better in 30 minutes or less. (For free.) - It’s a new decade and the economy still is slowly recovering. We all have to do more for less, but when it comes to communications, it doesn’t mean you can do nothing. Unless, of course, you want people to forget about you.
Resolve to ramp things up a bit. All it takes is a bit of time. Here are a few suggestions. By Anne Whatley, Vice President
#10: Communication Matters: Use Your Words Carefully! - Whether the daily onslaught of negative political ads, the months long BP missteps or the tragic spate of GLBT suicides spurred by bullying, the headlines are all about communications. By R. Christine Hershey, President
#9: Embracing Diverse Cultures - Pew Research Center found that young Latinos continue to struggle with the feeling that they live in two worlds, despite that nearly two-thirds of them are native-born Americans. Asked how they described themselves, 52% of young Latinos said it was by their family's country of origin. In other words, they say "I'm Mexican" or "Soy Argentina". Only 24% said they called themselves Americans. By Maria Fernanda Trochimezuk, Director, Multi-Cultural Outreach
#8: Breaking Records: Honoring Women in Business - As a woman-owned business, Hershey|Cause is proud to support and promote other businesses run by powerful, inspiring women. Chris Hershey, our president, serves on the board of NAWBO-LA, and we recently helped the organization draw attention to its premier annual event.
#7: Perfect Pitch - The secret of a successful media pitch is finding a great angle for your story. This might not be a secret, exactly, but it’s also not as simple as it sounds.
#6: Is Social Media Right for You? - From our perspective, the single most important thing to know about social media is that it is not a communications strategy.
#5: Communications for Green - We're proud to work with groundbreaking projects that move the needle on environmental sustainability and awareness.
#4: Mirror, Mirror, On the Wall… A Look Inside Your Brand
#3: What’s in a Name? - A name change or even a simple evolution of your identity should be a carefully thought-out process.
#2: Diversity Across the Board - Two of our clients are doing critical work around the diversity at a time when – from the White House to the classroom – the need for inclusion and equity has never been more pronounced, or more promising.
#1: The Networked Nonprofit - Nonprofits that pursue their missions through networks of long-term, trust-based partnerships consistently achieve more sustainable mission impact with fewer resources than do monolithic organizations that try to do everything by themselves.