Why We March — A Reflection from Our Founder

R. Christine Hershey, the founder of Hershey Cause Communications, is known as a pioneer in the world of cause communications and cause marketing, and as a champion for people and organizations whose work is focused on the social good. But at her core, Chris is an activist, someone who has never been afraid to fight for change by speaking truth to power, and she’s never shied away from a confrontation when equality and justice were on the line. Below is a dispatch she sent us on the go, as she travels to DC to once more jump into the fray by joining the hundreds of thousands who will march in the Nation’s Capitol this Saturday in support of the protecting rights of people who have been hurtfully attacked and maligned and whose rights may well be threatened by the incoming administration.

We’re so inspired by Chris’s leadership, and we’re so glad that she, her partner Susi and daughter Katie will be in DC representing us. We’ll be marching here in LA, too, and we hope to see you out in the community!

Susi and I have marched our whole lives. Even before we met each other and many times since over our 37 years together. We have marched to celebrate our diversity and renew the spirit of democracy. We have marched to honor the champions of human rights, dignity, and justice who have come before us. And we have marched to show our presence in numbers too great to ignore. Now, we march again so that our progress will not be thwarted by bigotry.

Wherever you are, wherever you call home, we hope you will join us.

Here is a brief history of some of the Marches we’ve participated in:

July 4, 1970
Honor America Day — During a period of contentiousness over the U.S. military involvement in Vietnam, Bob Hope helped to coordinate a rally intended to “show Americans can have a good time together despite their differences.” On July 4, 1970, “Honor America Day” was held in Washington, D.C. The day was intended to be non-partisan but was interpreted by many as a pro-war rally and was marred by anti-war demonstrators.

Summer 1978
California Proposition 6 was an initiative on the California State ballot on November 7, 1978, and was more commonly known as The Briggs Initiative. It was sponsored by John Briggs, a conservative state legislator from Orange County. The failed initiative would have banned gays and lesbians, and possibly anyone who supported gay rights, from working in California’s public schools. The Briggs Initiative was the first failure in a movement that started with the successful campaign headed by Anita Bryant and her organization Save Our Children in Dade County, Florida, to repeal a local gay rights ordinance.

October 11, 1987
The Second National March on Washington for Lesbian and Gay Rights was a large political rally that took place in Washington, D.C., on October 11, 1987. Its success, size, scope, and historical importance have led to it being called, “The Great March”. It marked the first national coverage of ACT UP, with AIDS activists prominent in the main march as well as the civil disobedience actions at the Supreme Court.

April 25, 1993
The March on Washington for Lesbian, Gay, and Bi Equal Rights and Liberation was a large political rally that took place in Washington, D.C., on April 25, 1993. Organizers estimated that 1 million attended the March. The D.C. Police Department put the number at more than 1 million. The National Park Service estimated attendance at 300,000, but their figure attracted so much negative attention that it shortly thereafter stopped issuing attendance estimates for similar events.

November 2002
Protests against Proposition 8 took place in California starting in November 2008. These included prominent protests against the Roman Catholic church and The Church of Jesus Christ of Latter-day Saints (LDS Church), which collaboratively campaigned in favor of California’s Proposition 8 through volunteer and financial support for the measure. The proposition was a voter referendum that amended the state constitution to recognize marriage only as being between one man and one woman, thus banning same-sex marriage, which was legal in the state following a May 2008 California Supreme Court case.

January 21, 2017
The Women’s March in Washington DC
The rhetoric of the past election cycle by the incoming administration has insulted and threatened many of us – immigrants of all statuses, Muslims and those of diverse religious faiths, people who identify as LGBTQIA, Native people, Black and Brown people, people with disabilities, survivors of sexual assault and so many others.

This Saturday in DC, we will be holding all these people in our hearts as we march for hope to prevail over hate.

Click here to watch a FB live interview Chris did about what the march means to her.

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Join Our Team! We are Hiring a Senior Account Supervisor

Senior Account Supervisor (SAS) Job Description:

Hershey Cause Communications, one of the first mission-driven strategic communications agencies and a pioneer in the field of cause communications, has an opportunity for an experienced communicator who excels at leading teams. We work nationally but are grounded in Los Angeles’ rich and diverse culture. We have a uniquely “LA” spirit of innovation that helps our clients transform fields like healthcare, education, the environment and domestic violence by providing strategy, insight, planning and implementation across media that build influence and amplify impact.

Are you an action-oriented leader who’s equally decisive and full of energy? Do colleagues describe you as practical and resourceful, yet passionate about finding new solutions? Are you excited to lead teams of people in order to deliver the best possible results on behalf of clients and causes?

We are looking for a Senior Account Supervisor to join the agency’s leadership team. A seasoned communications and marketing professional with exceptional client/account management and people skills, the SAS is responsible for overseeing the agency’s account teams – providing both external communications expertise to clients and internal leadership to staff. The ideal candidate is adaptable, strategic and results-driven.

Critical Job Responsibilities
Client Management and Client Service Delivery (75%)

  • Responsible for account management and oversight for all client accounts, including the development and implementation of communications strategies and ensuring the profitability of accounts
  • Guide the direction of all client accounts in conjunction with the Founder/President and Chief Relationship Officer
  • Build and supervise teams of people necessary to deliver excellence in client service; responsible for ensuring client project goals are achieved and service and quality expectations are exceeded
  • Hands-on leadership for several client accounts, and oversight of other accounts led by direct reports
  • Develop project scopes and budgets, and then ensure that these are met
  • Ongoing monitoring of client accounts, including monthly projections and identifying both priorities and opportunities on behalf of the agency and clients
  • In partnership with the Operations team, responsible for managing the cost, schedule and performance for client engagements and ensuring the client experience is exceptional
  • Oversee the strategy implementation and management of a full range of marketing and communications projects and campaigns – including public relations, branding, advertising, digital and social media, event planning, message development, collateral development and more
  • Provide creative yet practical solutions to client projects, grounded in knowledge and experience communicating to diverse populations

Staff Oversight and Development (15%)

  • Supervise account team members and contribute to their short and long-term professional development; responsible for managing, developing and cultivating them
  • Contribute to staff recruitment and hiring/vetting processes; train new account staff

Senior Management Team Engagement (10%)

  • Participate in agency leadership meetings; monitor and provide recommendations on the agency’s ongoing growth and efficiency
  • Actively engage in helping to shape the future direction of agency
  • Advise on ways to grow existing client base
  • Lead/assist in the preparation and implementation of new business proposals and pitches
  • Contribute to other agency marketing activities, including content creation and representing the agency at conferences and events

Minimum Requirements
Education and Experience

  • At least 10+ years of experience in marketing communications, public relations, advertising or related field
  • Five or more years of agency experience, supervising projects and teams
  • Degree in marketing, communications, public relations or related field preferred
  • Strong project management skills required; certificate in project management a plus

Skills and Abilities

  • Record of achievement in marketing communications, media relations and creative services
  • Proven expertise in reaching the diverse communities of California
  • Expertise/industry knowledge in philanthropy, public policy and/or social entrepreneurship
  • Strong organizational, follow-through and time management skills
  • Detail-oriented and consistent, yet eager to test new ideas and find ways to make any situation more successful
  • Affinity for tackling day-to-day client management challenges as they arise
  • Strong project management skills
  • Demonstrated success with project planning, project management tools, budget development, resource planning and delivery
  • Ability to translate client requirements into strategic concepts
  • Impeccable speaking and written communication skills
  • Excellent interpersonal skills necessary to build and maintain client relations and direct project members
  • Proficient with MS Word, Excel and PPT. Must be able to work on a Mac platform

The ideal person for this position also embodies our values: excellence, quality, substance, vision, energy, warmth and authenticity.

How to Apply
If our mission and values align with yours, if your skills and experience match what we’ve outlined above and if you’re serious about having a positive impact on the world by using “Communications for Good,” we’d love to hear from you.

Please send resumes, cover letters and writing samples per the following instructions to Juliet Gifford at careers@hersheycause.com

1) Resume should include work experience, skills, education and salary history
2) Cover letter should include the following:
Why do you want to work at Hershey Cause Communications?
Why this position is attractive and would be satisfying?

What do you bring to this position? How do your skills and experience match the job?

Your desired career path
3) A brief professional writing sample (report, memo, correspondence) that illustrates your ability to describe an issue, articulate a plan and/or delineate next steps or recommendations. This document should be an example of your writing abilities, critical thinking, and mastery of form (i.e. layout, presentation, design, etc.)

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A Holiday Message From Hershey Cause Communications

This holiday season, we celebrate you — the change-makers whose care and compassion is matched only by your resilience and determination. You create beauty with limited resources and flourish when there is no choice but to innovate. Thank you for being a shining example of grace, strength and resourcefulness.

You protect our planet, cultivate the next generation of leaders, enrich lives in Los Angeles and around the world, advance new ways of thinking and engage others to take action on the issues that matter most.

We are proud to partner with change-makers like you on this important work and especially in these most challenging conditions.

From all of us here at Hershey Cause, we wish you a wonderful holiday season and a dynamic new year.

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Join Our Team! We are Hiring a Design Director

Design Director – Hershey Cause Communications

Hershey Cause Communications, one of the first mission-driven strategic communications agencies and a pioneer in the field of cause communications, has an exciting opportunity for an experienced and dynamic design leader who wants to change the world for the better.

The Design Director is responsible for providing a creative spark and executing quality print and web design. Hershey Cause Communications is a full-service agency, so it’s important that our Design Director have experience with – and mastery of – brand identity development and roll-out, print collateral, website architecture and design and e-newsletter design. The Design Director supervises a full-time Senior Designer and may work with designated Creative Directors, if necessary. A creative professional, the Design Director will have a great eye and a passion for design, and work collaboratively with the Marketing and Account teams. 

Critical Job Responsibilities

Creative Production / Account Management

  • Manage design resources including other designers, vendors, freelancers – including web developers
  • Coordinate with project manager on developing production schedules, staying one step ahead of workflow and staffing needs
  • Provide quality control on all design projects
  • Maintain digital files and paperwork
  • Production of print mechanicals
  • Oversee printers’ proofs and handle press checks

Design Skills

  • Produce consistently brilliant creative within set timeframes
  • Lead creative projects and manage / oversee design projects from start to finish
  • Lead and educate the staff in creative processes
  • Lead and creative direct photo shoots and location scouts if needed
  • Demonstrate web design and UX/UI savvy; keep up with latest trends and technology
  • Leverage design to provide solutions to client needs

Internal Marketing

  • Manage design and updates for internal marketing components including websites and e-newsletters (knowledge of WordPress is a plus)
  • Coordinate with project manager on design needs for new business proposals and pitches
  • Assist in the development of Hershey Cause capabilities and collateral materials
  • Participate in networking opportunities and represent the agency at relevant events and conferences

Minimum Requirements

Education and/or Experience

  • 5+ years agency experience
  • Experience supervising managing teams
  • Bachelor’s degree in communication arts, marketing and design or related field

Skills and Abilities

  • Strong portfolio across a variety of disciplines
  • Strong communication skills and the ability to build both solid internal and client relationships
  • Possess understanding of the marriage of words and pictures for a successful design project
  • Understanding of how a visual brand is executed across all mediums – print to digital
  • Experience directing complex and large scale projects
  • Expert in the use of typography, color theory, layout and communication across a wide variety of design deliverables (digital and print)
  • Demonstrates a critical user-based perspective for all design decisions
  • Proven ability to express complex ideas through design in innovative, clear and provocative ways
  • Attention to detail at the highest level with a keen eye for proofreading copy and content; excellent spelling and grammar skills
  • Very strong organizational skills
  • Agile, flexible and a solution based thinker
  • Works well under pressure and multiple deadlines managing overlapping projects and adapting to scheduling modifications
  • Able to communicate ideas effectively to and between creatives and non-creatives
  • Social media savvy
  • Proficient with prominent design applications:
    • Adobe Creative Cloud: InDesign, Illustrator, Acrobat, Photoshop
    • WordPress
    •  Mac/OS
    • Microsoft Office including Word, Excel, Powerpoint
    • Keynote

All team members should strive to consistently exhibit our core values and guiding principles.


The following are essential to Hershey Cause Communications as a company, in our work, with our clients, and within and among ourselves:

  • Consistent Timeless Quality. Best-in-class pros.
  • Intelligence permeates everything we do. Thoughtful.
  • Always thinking ahead. First to spot big ideas.
  • Excited about our work. Passionate about what we do.
  • A “realness” in ourselves, our work and our clients. Authentic.


The following are qualities that we embrace in our team and in our clients:

Positive                           Energetic

Approachable              Passionate

Accountability              Authenticity

Collaboration                Quality

Vision                               Clarity

Passion                           Honest

Diverse                            Humor

Creative                           Intelligent


About Hershey Cause Communications

Hershey Cause Communications is a mission-driven strategic marketing and communications agency that creates positive social change on behalf of companies, foundations, nonprofits and the public sector. Based in Los Angeles, the agency also provides communication tools and training to over 20,000 nonprofit organizations in over 25 countries. For more information, visit www.hersheycause.com.

If our mission and values align with yours, if your skills and experience match what we’ve outlined above and if you’re serious about having a positive impact on the world by using “Communications for Good,” we’d love to hear from you.

Please send resumes, cover letters and portfolio per the following instructions to Juliet Gifford at info@hersheycause.com.

  • Resume should include work experience, skills, education and salary history
  • Cover letter should include the following:
    • Why do you want to work at Hershey Cause Communications?
    • Why this position is attractive and would be satisfying?
    • What do you bring to this position? How do your skills and experience match the job?
    • Your desired career path
    • Portfolio of design samples

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POV: Come Heal or High Water

Well, it’s finally over. No matter how you felt about the candidates or whom you supported, we’re pretty sure everyone is glad that the worst, ugliest election cycle in recent memory is behind us.

Now that Election 2016 is history, no doubt there is work to be done on the causes we care about most. But we also think it’s important to stop and think about how much we, as Americans, share. We’ll spare you clichés about everyone wanting a brighter future for their children (which is of course true), but suffice it to say that much more still unites than divides us. And ultimately, we have to find ways to work together, live together and realize our common dreams and ambitions together. 

Before we can do that, we need to heal. At HCC we believe strongly that everyone shares a responsibility to bridge the enormous chasms that, truth be told, have always existed in the United States, but that have newly been laid bare through this election. That’s why, in the spirit of healing, we offer five steps we can all take to begin to find commonality, trust and ultimately hope for a better nation and a better world. After all, that really is what we all want.

1) Reach across the aisle. It goes both ways and we can’t solve any persistent problems without all sides doing their part.

2) Practice understanding and tolerance instead of demonizing those who think differently than we do. The country is divided because we have real problems. We need to get out beyond our usual circles and learn why others feel the way they do.

3) Stay constructive and positive. Posting/sharing/supporting ideas that just insult or belittle is never helpful. And rarely if ever has anyone changed his or her views as a result of a Facebook or Twitter post attacking what they believe.

4) Find the commonalities. Families. Pets. Activities. We are so much more alike than we are different.

5) Support the leaders who are bridge builders and are adept at conflict resolution. Better yet, “be the change” — become those kinds of leaders ourselves.

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